E.MACBEAN is a high-end, art-based UK fashion and clothing brand using swimwear as an initial start point. Responsibly designed utilising modern quality fabrications and technical development processes, the project is a creative collaboration between wife and husband duo, Eleanor and Andrew Ibi. The creative process starts with Photographer and Writer, Eleanor, identifying a number of unique literary heroines extracted from female authored books. The concept allows designer, stylist and artist, Andrew (along with Eleanor), to visualise design through extensive cultural referencing, covering areas that include literature, film, photography, dance, music and art.
Driven by Eleanor’s razor sharp focus, the brand questions perceptions of female beauty, sexuality and the body through brand communication, reframing clothing’s purpose as a powerful, female design form.
